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Keyword research: Techniques for SEO success



| Published on 17 December, 2023

| 2 min read

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Keyword research plays an integral role in SEO. It’s the strategic practice of discovering, analyzing, and utilizing the terms that people enter into search engines. The insights gained from keyword research help marketers optimize their content strategy and understand their target audience's behavior. This blog post will delve into the essentials of keyword research and its significance in driving SEO success.

Understanding the Importance of Keyword Research

Keyword research is fundamental to SEO because it informs other SEO tasks like on-page SEO, content promotion, and helps in brainstorming blog topics. By identifying the right keywords, you can understand the language your potential customers use, shape your content strategy, and make sure your content is easily discoverable.

Step-by-Step Guide to Keyword Research

Start with 'Seed Keywords': Seed keywords are the foundation of the keyword research process. They define your niche and help you identify your competitors. For instance, if you're in the business of selling handmade soaps, your seed keywords might be "handmade soaps," "organic soaps," "artisan soaps," etc.


Identify Long-tail Keywords: Long-tail keywords are more specific keyword phrases that visitors are more likely to use when they're closer to making a purchase or when they're using voice search. They are usually three or more words long.


Utilize Keyword Research Tools: There are many tools available like Google's Keyword PlannerLinkvada’s Marketing Manager, Ahrefs, SEMrush, and others that provide insights into keyword search volume, keyword difficulty, competition, and other helpful metrics.


Analyze the Competition: Look at the keywords your competitors are ranking for. This can give you ideas for keywords you might not have considered.


Understand Keyword Metrics: When choosing keywords, it's important to consider search volume (how often a term is searched), keyword difficulty (how hard it would be to rank for the keyword), and relevance (how relevant the keyword is to your business).

Implementing Keywords in Your Content

Once you've identified your keywords, it's time to incorporate them into your content. They should be included in your title tag, meta descriptions, headers, and throughout your content. But remember, while keywords are important, they should not compromise the readability of your content. Always prioritize delivering value to your audience.

Evolving Your Keyword Strategy

Keyword research isn’t a one-and-done task. It should be an ongoing part of your SEO strategy. As market conditions and customer preferences evolve, new keywords may arise, and old ones may become less relevant. Regularly revisiting your keyword strategy will ensure your content remains visible to your target audience.


Keyword research is a fundamental practice that helps to inform your SEO and content strategy, ensuring you create more of the content your audience wants, resulting in improved SEO results. When executed correctly, it can be a powerful tool for driving targeted, organic traffic to your website.


Ready to leverage the power of keyword research and elevate your SEO strategy? Sign up for Linkvada and utilize our advanced SEO tools for your success, or contact us to learn more about how we can assist you.

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